WebDT Signage System Lights Up Outdoor Advertising on Shanghai’s Nanjing Road

SAN JOSE, Calif., - October 13, 2010 - DT Research™, Inc., an industry leader in thedevelopment of information appliances for vertical markets, today announced the deployment ofthe WebDT Signage System for an outdoor digital signage project on Shanghai’s Nanjing Roaddistrict. The SA2000 and WebDT Content Manager software enabled replacing static posters andbillboard advertising with a dynamic out-of-home advertising network.

Nanjing Road is one of the most famoustourist sites in Shanghai, a must-seemetropolitan destination attracting 1million visitors daily from all over theworld. With over 600 businesses, fromtraditional stores to modern shoppingmalls, specialty stores, theatres,restaurants, and hotels, Nanjing Road isan ideal location for reaching a desirabletarget audience.

The WebDT SA2000 digital signageappliance player was chosen for theNanjing Road outdoor digital signageproject for its robust, high-performanceprocessing. Each SA2000 player is paired with a 6 foot tall outdoor LED display and connected toadvanced wireless access points for continuous, secured data transmission. In case of signalbreakdown, transmission can resume automatically to prevent any interruption of thebroadcasting of advertisements.

The WebDT SA players support content synchronization on multiple screens. Mainly used as anadvertising platform, the LED signs on Nanjing Road can display the same advertisement inchorus and change concurrently to provide an impressive visual experience and increase brandrecognition.

The web-based WebDT Content Manager (WCM) software allows administrators to remotelymonitor the signage players and LED signs on Nanjing Road, and update real-time data andplaylists without onsite personnel support, saving staff time, maintenance efforts andmanagement costs. Administrators can also schedule the power on-and-off timing on the playersand LED screens, reducing energy consumption.

The WCM software uses encryption to ensure that only the authorized SA players, software andservers can have access to the network. To protect the data against unauthorized modification ordestruction, a warning immediately alerts administrators if any unidentified device, such as aUSB, is accessing the system. The WCM software’s watchdog function tracks the status of theSA players and the system can reboot automatically if a crash occurs.

The WebDT Signage System offers aseamless integration between the WebDTsignage players and the WCM software,eliminating system compatibility issues andreducing operation problems. The WebDTContent Manager software is efficientlydesigned to secure data transmission andprovide network safety. The WebDTSignage Appliances provide the mediaoperator a reliable, quality performancedigital signage medium for their clients topromote products and branding.

WebDT Signage System Drives Home Dynamic Customer Communications at Taipei City Hall Bus Station

DT Research™, Inc., an industry leader in the development of information appliances for vertical markets, today announced the installation of the WebDT SA2000 digital signage appliances at the Taipei City Hall Bus Station in Taiwan, a major transportation hub for Taiwan’s capital.

The WebDT SA2000 digital signage appliances are paired with screens in various sizes throughout key locations in the bus terminal. Traveler information is continuously updated from the database, and station agents can instantly send out communications and alerts. There are 18 platforms showing bus company names, arrival and departure times, and advertising, 6 ticket counter areas displaying ticket pricing and timing, and the waiting area showing bus travel information and news.

The SA2000 player delivers high definition quality content in a fanless, robust design, with a small footprint for easy mounting. The included WebDT Content Manager (WCM) software enables the terminal administrators to quickly create screen layouts, schedule the playlist files, and preview content before publishing to the screens. The WCM software allows management of content both remotely and locally, so that on-site agents can update last minute platform changes, and the advertising department can send the media files to designated screens from an off-site office as well. The optional WebDT Software Development Kit (SDK) enabled the integration of the system with the terminal database for seamless information updates.

As part of the infrastructure upgrade projects for Taipei including the Main Station project of 2009, the Taipei City Hall Bus Station project goals were to create a modern and comfortable environment for travelers. The 6700 meter-square terminal is close to local administrative, financial, and commercial facilities such as Taipei City Hall, Taipei World Trade Center, and more. The bus terminal is part of a 31-story structure with retail center, department store, food court, hotel, plaza and park, and parking garage.

The stable, powerful performance of the SA2000 and the comprehensive yet intuitive WCM software for efficient content management makes the WebDT digital signage systems a clear choice for transportation locations such as the Taipei Bus Terminals.